Building on B-Trust: results & methods for industry (SME)
Information
- Sted:
- Gothersgade 133, 1123 København, Danmark
- Sprog:
- Engelsk
- Pris:
- Gratis / Free
- Fra:
- 23. marts 2026 kl. 08:30
- Til:
- 23. marts 2026 kl. 11:30
This workshop will take place on-site at meeting facilities in central Copenhagen, Denmark. It is aimed at R&D-intensive SMEs developing biosolutions for agri-food and bio-based applications.
08:30 - 09:00 Welcome coffee & breakfast
Presentation & workshop
From idea to tested methodology
A short introduction to why and how the co‑creation programme was designed, tested and refined across real biotech use cases.
Insights from stakeholders and 2,500 EU consumers
Key lessons on trust, acceptance and market readiness based on co‑creation sessions and a large‑scale EU consumer survey.
Learning how to apply co‑creation in practice
A hands‑on session where you learn how to use the co‑creation programme across four steps:
- Explore impacts and stakeholders
- Involve key actors
- Assess trust barriers
- Co‑design practical trust‑building solutions
11:30- Sandwiches to stay or go
During the presentation you will:
- Learn about key insights from the B-Trust project, including experiences with co-creation and co-design involving consumers, industry and farmers;
- Explore the methodology developed to support trust-building, with a particular focus on interventions tailored for SMEs;
Registration
Please register at this link or direct at https://www.worldlabs.org/event/building-on-b-trust-2-3-results-methods (if already a member, please just click on join and going, and if not please sign in and become a member and click going and follow instructions).
Further Information
You will be contacted by Food & Bio Cluster Denmark in advance. If you have any comments or questions, please do not hesitate to contact Susanne Baden Jørgensen, sbj@foodbiocluster.dk or Anni Simonsen, asi@foodbiocluster.dk
