Co-Creating Trust in Biotechnology: Tools, Methods & Practice

Join us for this hands-on workshop introducing practical co-creation tools to build trust and stakeholder acceptance in biotechnology.

In biotechnology, innovation depends on public trust. 

Strong science is not always enough. Without trust, even promising biotech solutions can struggle to gain acceptance. That is why more organisations are turning to co-creation, involving citizens and stakeholders early to identify concerns, build legitimacy, and strengthen impact.

Why co-creation works!

Co-creation goes beyond surveys by tackling concerns head-on. Learn what shapes public opinion, address key issues, prevent potential “doom scenarios,” and develop solutions collaboratively that can be validated quantitatively.

B-Trust - Empowering Trust - Unleashing Biotech

For the last 2 years Food & Bio Cluster Denmark has been a partner in the project B-Trust in which we are collaborating with European partners to contribute to the valorisation and implementation of these groundbreaking technologies by focusing on building consumer trust and broader stakeholder acceptance. One of the milestones in the project is the development of a co-creation programme including practical tools and methods.

The co-creation programme is completed, and therefore we are excited to present to you the tools to make biotech innovation more trusted and inclusive.

Agenda

• What is B-Trust?
• New data on consumer trust in biotechnology in Europe
• How could co-creation address challenges?
  • The B-Trust Co-Creation Programme
  • Your use of the B-Trust Co-Creation Programme
• Ambassadors
• Wrap-up

Join this hands-on session to:

• Understand public perceptions and key trust barriers
• Explore co-creation with consumers, farmers, and stakeholders
• Apply practical trust-building principles and interactive exercises to enhance innovation and communication strategies

Registration

Please register at this link: https://www.worldlabs.org/event/building-on-b-trust-1-1-results-methods (if already a member, please just click on join and going, and if not please sign in and become a member and click going and follow instructions)

What is next?

Building on B-Trust 1.1 is the first of six stakeholder-specific workshops designed to deepen capacity for trustworthy biotechnology in agri-food and bio-based sectors. Stay tuned to explore the upcoming workshops. The first three are listed here with each focus on Industry, Academia and Policy.

For more information

Please contact:
Anni Simonsen, asi@foodbiocluster.dk
Susanne Baden Jørgensen, sbj@foodbiocluster.dk