Online Masterclass: Co-Creating Trust in Bio-based Materials

Get Insight: What role does the plastics industry and consumers play in the shift toward bioplastic produced with biotechnology?

On June 18, 2025, the B-Trust project will host its 7th Masterclass on Bio-based Materials, exploring how bio-based materials are perceived by industry and consumers in comparison to traditional fossil-based materials. The session will provide valuable insights into the opportunities and challenges of introducing bio-based plastic products on the market.

The session will feature a balanced view from Alexander Röder, who will share how Plastics Europe believe bio-based plastics can contribute to transforming the plastics system in Europe. A company testimonial from Novo Nordisk will provide an industry perspective on the practical application of these products. Finally, findings from B-Trust’s co-creation sessions will be presented, offering valuable insights into how different stakeholders, like consumers and industry, perceive these biotechnologies.

Agenda

09:00 – 09:05

Welcome and introduction – Susanne Baden Jørgensen, Senior International Manager, Food & Bio Cluster Denmark

09:05 – 09:35 

A transforming plastics system in Europe: how can bio-based plastics contribute? – Alexander Röder, Climate and Production Director, Plastics Europe

09:35 – 10:05

Bio-based plastics in the health industry - Jesper Bøgelund, Materials Specialist, Novo Nordisk

10:05 –10:25

Results from B-Trust’s co-creation sessions –  Anni Simonsen, Senior Innovation Manager, Food & Bio Cluster Denmark

10:25 – 10:30 

Wrap-up and Q&A – Food & Bio Cluster Denmark

Why Attend?

This masterclass will provide valuable insights into the future of bio-based plastic products, helping to understand how these products can drive more sustainable practices. Participants will gain a clearer picture of how industry and consumers perceive these technologies and how to navigate the challenges of broader adoption.

Please register as follows:

Before you can register to the online masterclass, you have to sign up at the platform: 

• Please click here or copy https://www.worldlabs.org/event/masterclass-6-bio-based-materials 
• Click "going" 
• You will be asked to sign up - either in a menu popping up or at the bottom of the screen on the right side "sign up" or "join" 
• Please register  
• You will then receive a confirmation email from Worldlabs
• You will be able to access the masterclass directly from the platform or use the link sent to you a few days before 18 June.

 

About B-Trust

Food & Bio Cluster Denmark is a partner in the EU-funded B-Trust Project in which we offer you a series of masterclasses.

"The effective application of biotechnology in agri-food and biobased sectors – think of microbial protein, cultivated meat, production of milk components using micro-organisms, biodegradable plastics, …-  plays a crucial role in building a sustainable European future. B-Trust wants to contribute to the valorisation and implementation of these groundbreaking technologies by focusing on building consumer trust and broader stakeholder acceptance. Tackling trust related hurdles is as critical as addressing technological, economic and regulatory challenges, in view of delivering impact at scale with these biotech solutions." –  Flanders’ FOOD, Project Coordinator

Read more about the project here https://btrustproject.eu/about/