Open Call: IFF Innovate - the mindful snack challenge

Want to partner with leading food ingredients company IFF on developing the future of snacking?

Food & Bio Cluster Denmark has partnered with the global food ingredient company IFF to co-develop the snack of the future. The IFF Innovate – The Mindful Snack Challenge is now live, and all Nordic food and food ingredient companies are invited to participate to get the opportunity to collaborate with IFF.

The snacking and on-the-go category is rapidly evolving. Increasing health consciousness among consumers is driving demand for snacks with reduced salt and sugar but enriched with functional ingredients.

Our busy lifestyles and the need for on-the-go solutions are propelling innovation in both sweet and savory snacks.Moreover, sustainability is becoming a fundamental standard in the market, influencing product development and consumer preferences.

Through this new partnership, IFF and Food & Bio Cluster Denmark aim to find startups and food companies that can contribute to developing the future snack in response to these market trends and demands. 

Focus on Texture, Taste, Functionality, and Health

The IFF Innovate – The Mindful Snack Challenge seeks new ingredients, processes, and more from Nordic food companies that, in collaboration with IFF, can develop new flavor and texture combinations for the healthy snacks of the future. 

The call, open until September 2, 2024, targets all Nordic producers of innovative food ingredients and processes who wish to bring their solutions to market in collaboration with IFF. 

Watch the video

Watch Rasmus Lybech Jensen, Senior Scientist II, at IFF explain what the IFF Innovate programme is all about, who we are looking for and why you and your business should participate in the challenge.

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What are we looking for?

To be considered for the program, your process, ingredient, or product must comply with current food regulatory standards, be new to the market, scalable, and contribute to the development of a healthier snacking product. Furthermore, you need to be able to join the IFF Innovate Pitch Day on the 14th of October held in the IFF Brabrand Campus in Aarhus, Denmark.  

Solutions within enzymes, cultures, probiotics, sweeteners, emulsifiers, proteins, flavours are among the areas of interest.  

Apply now

The call is now open for applications from the 2nd of July until September 2.  

I have applied, now what?

After the application deadline, Food & Bio Cluster Denmark will initiate a screening of applicants and select the companies that will be invited to participate in the program. Please see important dates below.  

  • 2nd of July: The call for IFF Innovate – The Mindful Snacking Experience is open 
  • 2nd of September: Deadline for application 
  • 23rd of September: Finalists are selected 
  • 30th of September: Webinar – Get ready for the IFF Innovate Pitch Day 
  • 14th of October: IFF Innovate Pitch Day at IFF – Brabrand Campus in Aarhus.  

After the IFF Innovate Pitch Day, selected startups will be invited to start up and R&D collaboration with in IFF in 2025.  

About IFF

IFF is a flavor powerhouse with 130-year heritage, delivering consumer-driven, technology-enabled Taste Designs. Their flavors are executions of art and science, crafted with technical know-how and flavorist creativity to drive product uniqueness and trigger emotion, memory, and imagination. How a product tastes is one of the biggest determinants of consumer preference. Flavors and seasonings are customized according to the needs and embedded with technologies from our Re-Imagine Innovation Programs (e.g., modulation of sweet/salt, increased intensity, and masking off-notes for alternative proteins). 


How to apply

Download and fill out the applicate template, and upload it through the webform.
Apply no later than 2 September 2024

(NB: the applicate template downloads as a word document)


Do you want to know more?

Claus Gunge Ellegaard Mortensen

Claus Gunge Ellegaard Mortensen

Head of Business Acceleration

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